Trams adds functionality to CRM product

BEAVERTON, Ore. - Trams integrated Passport Online's VacationPort e-mail marketing system into Trams' ClientBase customer relationship management system.

With the integration, ClientBase users can better target clients with e-mail pitches that fit their interests, Trams said.

VacationPort enables agents to create an e-mail promotion and then export it into the ClientBase e-mail program, officials said.

Agents can then access a ClientBase e-mail activity record that details who opened the e-mail; what offers they clicked on and/or viewed; if they added an offer to the Contact Agent Trip Request and e-mailed the agency; and if they selected "Book Online/Check Availability."

In another development, Passport Online introduced a hosted Web site program, NexCite, that integrates VacationPort and other marketing tools for agency Web sites. NexCite offers online booking as an option.

To contact the reporter who wrote this article, send e-mail to Dennis Schaal at[email protected].

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