BEAVERTON, Ore. -
Trams integrated Passport Online's VacationPort e-mail marketing
system into Trams' ClientBase customer relationship management
integration, ClientBase users can better target clients with e-mail
pitches that fit their interests, Trams said.
enables agents to create an e-mail promotion and then export it
into the ClientBase e-mail program, officials said.
Agents can then
access a ClientBase e-mail activity record that details who opened
the e-mail; what offers they clicked on and/or viewed; if they
added an offer to the Contact Agent Trip Request and e-mailed the
agency; and if they selected "Book Online/Check
development, Passport Online introduced a hosted Web site program,
NexCite, that integrates VacationPort and other marketing tools for
agency Web sites. NexCite offers online booking as an
option.To contact the reporter who wrote this
article, send e-mail to Dennis Schaal at[email protected].