TripAdvisor has redesigned the homepage of its website to
make booking in-destination activities easier.
The homepage now features a “Things to Do” widget, which
enables users to enter their destination and find experiences to book.
According to TripAdvisor, attraction and tour bookings have
risen 150% year over year. During the same period, attractions listings
have grown 63% (including bookable and free experiences).
“The tours and attractions industry has been making amazing
progress in recent years, moving toward adopting the digital and mobile ways
consumers book travel,” Jeff Chow, vice president of product and attractions at
TripAdvisor, said in a statement. “Our goal is to accelerate this transition by
delivering a world full of local travel experiences to our users, instantly
bookable on a smartphone, tablet or desktop using TripAdvisor.”
In addition to the homepage redesign, TripAdvisor has made
several other improvements to its website, including attractions product pages,
an overview of bookable tours and attractions in-destination; attraction
videos; and enhanced location-based searches to find things to do.