Godzilla Travel Inc.

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Godzilla Travel announced today that it was acquiring American, United, Delta, Northwest, TWA and Continental Airlines.

The new conglomerate said it hoped that the acquisitions of these six companies would give it a "good start" in establishing a presence in the airline industry.

At the same time, Godzilla disclosed that it had created several holding companies that would permit it to combine a number of well-known firms into what it called a "full-service enterprise that would embrace the customer at every turn."

Godzilla said its new logo, a replica of the title character of the new motion picture, would appear on all of its airplanes, hotels and rental cars.

In the hotel sector, Godzilla established the EveryRoom division, which has acquired Marriott, Hilton, Sheraton, Westin and Holiday Hospitality.

The parent company described these moves as "preliminary actions in gaining a foothold in the accommodations market."

Godzilla's newly created AllCars divisions said it was engaged in discussions with Hertz, Avis, Budget, National and Alamo but would enter the industry modestly by acquiring Rent a Wreck.

A Godzilla spokesman said the company had investigated the tour operator and cruise-specialist travel agency field but had been discouraged because Roger Ballou's Global group already owned most of the tour business and Joseph Vittoria's Travel Services International owned most of the cruise agencies.

The company said that the move toward purchasing "the necessary critical mass of travel suppliers required to compete in today's environment" would set the stage for a number of what it called "synergistic tie-ins."

The six airlines now under Godzilla will code share wherever possible. It was understood that in at least a few instances, the same Godzilla flight would be listed in travel agencies' computers with six different flight numbers.

The company reassured travel agents that any confusion that might ensue from the code sharing would be sorted out using technology created by Godzilla's new HUP software division. HUP is an acronym for Help Us Please, a name suggested by a travel agency advisory board.

The Godzilla spokesman also pointed out that the worldwide route system would now make it possible for someone to travel from Saipan to Vienna without leaving the Godzilla network. The spokesman did acknowledge that no one had been found yet who wanted to travel from Saipan to Vienna.

Other synergies planned by the company include the ability to check luggage at any one of the six Godzilla airlines and have it transferred directly to the traveler's room in any hotel in the EveryRoom division.

In a related development, Godzilla said it had acquired FindIt Technology, a company specializing in finding lost luggage.

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