Godzilla Travel announced today that it was acquiring American,
United, Delta, Northwest, TWA and Continental Airlines.
The new conglomerate said it hoped that the acquisitions of
these six companies would give it a "good start" in establishing a
presence in the airline industry.
At the same time, Godzilla disclosed that it had created several
holding companies that would permit it to combine a number of
well-known firms into what it called a "full-service enterprise
that would embrace the customer at every turn."
Godzilla said its new logo, a replica of the title character of
the new motion picture, would appear on all of its airplanes,
hotels and rental cars.
In the hotel sector, Godzilla established the EveryRoom
division, which has acquired Marriott, Hilton, Sheraton, Westin and
The parent company described these moves as "preliminary actions
in gaining a foothold in the accommodations market."
Godzilla's newly created AllCars divisions said it was engaged
in discussions with Hertz, Avis, Budget, National and Alamo but
would enter the industry modestly by acquiring Rent a Wreck.
A Godzilla spokesman said the company had investigated the tour
operator and cruise-specialist travel agency field but had been
discouraged because Roger Ballou's Global group already owned most
of the tour business and Joseph Vittoria's Travel Services
International owned most of the cruise agencies.
The company said that the move toward purchasing "the necessary
critical mass of travel suppliers required to compete in today's
environment" would set the stage for a number of what it called
The six airlines now under Godzilla will code share wherever
possible. It was understood that in at least a few instances, the
same Godzilla flight would be listed in travel agencies' computers
with six different flight numbers.
The company reassured travel agents that any confusion that
might ensue from the code sharing would be sorted out using
technology created by Godzilla's new HUP software division. HUP is
an acronym for Help Us Please, a name suggested by a travel agency
The Godzilla spokesman also pointed out that the worldwide route
system would now make it possible for someone to travel from Saipan
to Vienna without leaving the Godzilla network. The spokesman did
acknowledge that no one had been found yet who wanted to travel
from Saipan to Vienna.
Other synergies planned by the company include the ability to
check luggage at any one of the six Godzilla airlines and have it
transferred directly to the traveler's room in any hotel in the
In a related development, Godzilla said it had acquired FindIt
Technology, a company specializing in finding lost luggage.