Planet Hollywood will brand its first all-inclusive resort this fall through a franchise agreement with Sunwing Travel Group.

The Planet Hollywood Beach Resort Costa Rica will be located on the Papagayo Peninsula, on Costa Rica's northwest coast.

Sunwing will also be the franchisor for the Planet Hollywood Resort Cancun, slated to open in summer 2019.

The resorts will feature entertainment memorabilia with digital narration, live streaming of on-site events and activities, and "Hollywood lighting to make sure everyone looks fabulous," Sunwing said.

Planet Hollywood has two resorts. Its Las Vegas resort opened at the old Aladdin site in 2007 and is owned by Caesars Entertainment, while its resort in Goa, India, opened in 2014.

The brand's history dates to 1991, when the first Planet Hollywood restaurant opened in 1991 with investments from actors Sylvester Stallone, Bruce Willis and Demi Moore. The chain at one time had almost 100 restaurants, though it currently has six.

Toronto-based Sunwing is a travel conglomerate whose companies include tour operators Sunwing Vacations and Vacation Express, Sunwing Airlines and Blue Diamond Resorts.


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