Photo Credit: Illustration by PODIS/Shutterstock
Photo Credit: Illustration by PODIS/Shutterstock

Travel Weekly's 2016 Consumer Trends

Travel Weekly's annual report on the way consumers research, shop and book travel, what they are doing and why.
Contents
Introduction: The agent 'Advantage Gap' widens

This year's Consumer Trends report presents a powerful case for the value of the travel agency channel, with the "Advantage Gap"  widening in the agents' favor....READ MORE


New business: Travelers browse the web to find agents

Consumers are overwhelmingly finding travel agents online, even more than through word-of-mouth recommendations....READ MORE


Social media: Platform use keeps rising

Consumers who use travel agents are more likely than those who don't to use social networks for travel....READ MORE


Agent trends: More use, more satisfaction with travel agents

As satisfaction ratings for travel agents go higher overall, the percentage of millennials enlisting their services has skyrocketed....READ MORE


Business travel: 'Bleisure' is now more than a buzzword

Travel agents and destinations alike are tapping into the growing group of travelers who mix business with pleasure....READ MORE


Air travel: More travelers fly, yet take fewer trips

Lower airfares are pushing a surge in flights taken, even as airport woes and low fuel prices have more people hitting the road....READ MORE


Mobile trends: Airline apps used for info, not purchases

Flyers are flocking to airline apps, using them for just about everything other than booking a flight....READ MORE


Peer-to-peer: Youth drive growth of use of services like Uber, Airbnb

There is an age- and income-driven divide when it comes to usage of peer-to-peer services....READ MORE


Methodology
Methodology: How we surveyed consumers

We surveyed 1,803 consumers who had taken one or more leisure trips requiring an overnight stay in the previous 12 months....READ MORE