China growth benefits U.S. agents, says Carnival Corp. CEO

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Arnold Donald said the growth of the cruise industry is constrained to 5% to 6% a year by the limited number of shipyards that build cruise ships.
Arnold Donald said the growth of the cruise industry is constrained to 5% to 6% a year by the limited number of shipyards that build cruise ships. Photo Credit: Ed McDonald/Ed McDonald Photography

FORT LAUDERDALE — The cruise industry’s headlong growth in China is benefiting North American travel agents by diverting ships that would otherwise drag down prices, Carnival Corp. CEO Arnold Donald said during the kickoff general session of CruiseWorld here. 

To grow, Carnival Corp. has to add capacity. By adding it in China, that capacity doesn’t come into the U.S. market.

“It absorbs capacity, and it introduces one billion-plus people to cruising,” Donald said at CruiseWorld, a Travel Weekly event for agents held annually at the Fort Lauderdale Convention Center. 

That, in turn, brings higher prices and commissions for U.S. agents.

Donald said he recently returned from Shanghai; Carnival has announced that two ships from its Carnival Cruise Line brand will join ships from Costa Cruises and Princess Cruises in China starting in 2017.

China growth benefits U.S. agents, says Carnival Corp. CEO

Carnival Corp. is also pursuing a joint venture with China State Shipbuilding Corp. to build vessels in Asia to meet demand. 

Donald said the growth of the cruise industry is constrained to 5% to 6% a year by the limited number of shipyards that build cruise ships. He said it is unlikely that more shipbuilding companies will enter the business, because returns on invested capital are so low.

“Hardly any of the shipyards make money building cruise ships,” he said. 

Although Carnival Corp. is jumping into China in a big way, Donald pointed out that none of the four new ships that will be delivered to Carnival next year are being placed into China service. Those ships are the Carnival Vista, Holland America Line’s Koningsdam, the Seabourn Encore and a vessel for Carnival Corp.’s German-centric Aida brand.

On another topic, Donald said the recent drop in the number of cruises that travel agents have to sell to reach higher commission levels at Carnival Cruise Line was  made by brand president Christine Duffy.

“It was the right thing to do in terms of motivating travel agents. I hope the travel agents feel that way,” Donald said to applause.

Donald also said that a variety of problems are suppressing demand in the Eastern Mediterranean. “The refugee situation is huge for people that live in that part of the world,” he said.

But from the cruise industry’s perspective, there’s always unrest somewhere globally, he said.

“These are headwinds. Despite those headwinds, people continue to live.”

Donald was the first of three CEOs to address the conference. Attendees will also hear from Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain and Norwegian Cruise Line Holdings President and CEO Frank Del Rio.

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