Holland America Line has created a set of incentives for booking select 2014 cruises called "Above and Beyond."
The incentives are available for cruises departing June through December. They include a free Signature beverage package for select European voyages and onboard spending credits ranging from $75 to $200 per person on other cruises, depending on length and cabin category.
Also, for bookings made by Feb. 28 there is a 10% discount on select shore excursions. "Above and Beyond" also includes free or reduced third and fourth fares and deposits reduced by 50% from the normal rate.
HAL said it has developed special “Above and Beyond” consumer communications including a press release, direct mail and email, as well as customizable “Build Your Own” emails, personalized PDF flyers and banner ads available for download in HAL’s Travel Agent Headquarters portal
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