Photo Credit: Illustration by TandaV/Shutterstock
Photo Credit: Illustration by TandaV/Shutterstock

Travel Weekly's 2015 Travel Industry Survey

The travel industry has been outpacing global gross domestic product for several years running. This year's survey reveals that the golden age of selling travel continues, delving into results on topics such as sales tools, global issues, fees, social media and agency growth.
Contents
Introduction: Going for the gold

Travel sellers are part of a new Golden Age of Travel, even if the data shows it is not universally uplifting....READ MORE


Travel Industry Survey: Data Points

A look at some of the research highlights from this year's survey....READ MORE


Sales tools

When agents were asked what they most valued from suppliers, responses varied widely based on the business model and sales volume of the agency. Senior Editor Tom Stieghorst spoke with Norwegian Cruise...READ MORE


Global issues

Geopolitical tensions and terrorism are growing concerns for travel agents. Rodney George, managing partner at St. Louis-based Luxe Travel Consultants, told Senior Editor Michelle Baran that the best...READ MORE


The name game

Is a travel agent by any other name the same? Thirty-four percent of respondents in this year's Travel Industry Survey felt the term that best describes their job function is "travel agent," a jump from...READ MORE


To fee or not to fee

This year's survey reveals that home-based agents continue to earn less of their income from service fees than their counterparts at traditional agencies. Still, within the agency community there are...READ MORE


New to the game

New home-based agents are entering the business, while traditional agencies are graying. Senior Editor Jamie Biesiada talked to Debbie Fiorino, senior vice president of World Travel Holding's Cruise-One...READ MORE


Social life

Travel professionals use several methods of marketing, but one thing that's stood out over the past few years has been the rise of social media. A social media influencer offers tricks for the travel...READ MORE


The corporate world

A look at a small agency that bucks the trend by doing mostly corporate sales....READ MORE


Agency growth

Agencies that grew the most invested in their business....READ MORE


Methodology
Methodology

The survey results were based on responses from 1,495 travel agents, received between July and August....READ MORE


Travel Industry Survey 2015: Data Points
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