Walt Disney Parks and
Resorts has asked guests their opinion on three-tiered pricing, according to posts on a theme park blog and Twitter.
Disney asked survey
participants about a system that would have
gold, silver and bronze ticket pricing, the blog ThemeParkInsider.com posted on
its site.
Gold tickets would be valid any day of the year, silver would be valid on most
days save for peak and holiday weeks, and bronze would only be valid on
off-peak weekdays.
For Disneyland in
Anaheim, Calif., the suggested pricing in the survey was $115 for a one-day
gold ticket, $105 for a one-day silver ticket and $99 for a one-day bronze
ticket. A one-day gold park hopper was listed at $170, silver at $160 and
bronze at $155, according to a Twitter post that ThemeParkInsider.com linked to on
its site.
Various discount
systems were offered for multi-day passes, including a sliding discount
scale as the number of days increased. For instance, a two-day pass would be
discounted 5%, a three-day pass would be discounted 10%, and so on.
Disney asked annual
pass holders at Walt Disney World in Orlando about a similar three-tiered
pricing system for that park, pricing one-day gold Magic Kingdom tickets at
$125, silver at $115 and bronze at $105.
“There's the
possibility that such as system could reduce overcrowding on the busiest days
in the parks, as higher prices, theoretically, would reduce the demand for
those days,” Robert Niles, editor of ThemeParkInsider.com, wrote on his site.
“The downside is that the demand would shift to less popular days, increasing
the crowd sizes on days that now enjoy lighter crowds. And of course, the big
downside is higher prices for most visitors.”