In a move to streamline its group booking process, MGM Resorts International recently deployed Passkey’s GroupMax group booking technology across all of its Las Vegas hotels.
With GroupMax, guests can make their reservations online from any Web browser or mobile device, while meetings planners can access event data, helping them track room block productivity, run reports and manage room lists.
Reservations made via GroupMax booking websites transfer to MGM Resorts’ internal reservation system, eliminating the need to manually re-enter data.
GroupMax lets meeting planners track their event data across multiple hotels and venues, helping them run comparable analyses and predictive models that enhance their event success metrics.
The MGM Resort properties using the GroupMax system are Aria, Bellagio, Vdara, MGM Grand, Mandalay Bay, the Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.
“With a collection of 11 world-renowned resorts on the Las Vegas Strip, it is important we provide our customers with a booking technology that exceeds their expectations,” Richard Harper, executive vice president of sales and marketing for MGM Resorts International, said in a statement. “Passkey’s consistent and proven results give us a strategic advantage in delivering an exceptional and worry-free hotel booking experience to our meeting planners and guests.”
In May, MGM Resorts hosted the annual JCK Las Vegas show, offering the event’s organizer, Reed Exhibitions, the GroupMax system to manage the trade show’s housing operations. In a statement, Ron Zobel of Reed Exhibitions said the process was simple and painless.
“This was the first time we had used Passkey’s GroupMax system to manage an entire event’s hotel booking process; with 39 attendee types distributed across 14 hotels’ sub-blocks and room types, the JCK Las Vegas show’s event housing was complex. With the help of the reservation experts at Mandalay Bay, our contracted room blocks picked up over 40,000 room nights, with north of 60% of reservations booked online.”