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AirTran seat backs to have ads

By Michael Fabey

AirTran is outfitting its 138-aircraft fleet with seat-back ads.

By the beginning of December, the back of each seat will feature a 2.5-by-9-inch full-color ad, the first being a Mother Nature Network promotion for a chance to win a cruise on Royal Caribbean’s Oasis of the Seas.

The carrier said the ads will be "tasteful" and "unobtrusive."

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