Resort operator Excellence Group has created a boutique brand called Beloved.
The first property to feature the Beloved name is the former La Amada Hotel in Cancun, Mexico.
The company now has two brands: Excellence and Beloved.
Excellence Group said Beloved “combines the luxury and comfort of a boutique hotel style with the convenience of all-inclusive service.”
The group owns and manages Excellence resorts in the Riviera Maya; Cancun; and Punta Cana, Dominican Republic. Another Excellence resort is under development in Oyster Bay, Jamaica.