Room Key, the booking website launched by six hotel companies in January, is out of its beta-testing phase.
Room Key, which said it attracted 1.9 million visitors in March, has launched a Facebook page.
Users of RoomKey.com will soon have the ability to reserve rooms at independent hotels through partnerships with Sabre Hospitality Solutions, TravelClick and Trust International, Room Key said.
Marriott International, Hilton Worldwide, Hyatt Hotels Corp., Choice Hotels International, Wyndham Hotel Group and InterContinental Hotels Group launched Room Key in January in an effort to take market share from online travel agencies.
Room Key has since reached agreements with Best Western, Loews Hotels and Preferred Hotel Group to add inventory to the site.
Follow Danny King on Twitter @dktravelweekly.