STR downgrades revenue-growth forecast for U.S. hotels in 2012

By Danny King
Research firm STR said U.S. hotel revenue per available room in 2012 will grow slower than previously estimated, largely because of stubbornly high unemployment and a still-stagnant housing market, both of which will hamper travel spending.

U.S. RevPAR will increase 3.9% next year primarily on increases in room rates. Occupancy will edge up just 0.2 percentage points to 60%.

Previously,STR had predicted a 7% increase in U.S. RevPAR.

“While we are still confident industry performance will remain positive during 2012, we are concerned about the lack of growth in the overall macro-economic indicators," said Amanda Hite, president of STR.

U.S. RevPAR this year will rise 7.7%, with occupancy and room rate contributing equally to the gain, STR forecasts.

The U.S. Department of Labor said earlier this month that October unemployment was little changed at 9%. Meanwhile, U.S. home prices in the third quarter were down an average of 4.7% from a year earlier, the National Association of Realtors said last week.

Follow Danny King on Twitter @dktravelweekly.
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