Priceline.com debuts group bookings through Lexyl

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Priceline.com launched a group booking service for 10 hotel rooms or more at www.findgroupdeals.com, a URL that Priceline owns, and the service comes with a lowest group-rates guarantee.

Priceline.com is introducing the service on FindGroupDeals.com in partnership with Lexyl Travel Technologies, a San Diego company that provides online booking services for groups.

FindGroupDeals.com provides a negotiating venue for group hotel shoppers and sellers, but Priceline.com and its FindGroupDeals.com are not parties to the transaction. The parties are the group bookers and the hotels.

FindGroupDeals.com pledges to pay for a coordinator's room if it can't meet or beat a competitor's price for comparable rooms when booking 10 rooms or more per night.

Priceline.com stated that users can book 10 to 1,000 rooms on FindGroupDeals.com. Users enter their dates and destination and "participating hotels then respond with competing rate quotes." Priceline claims that hotels respond "within seconds," bidding for the group's business.

Another feature of the service is that it enables groups making bookings to create event Web sites to provide registration forms and information for group members.

Separately, Priceline.com users can now bid or book published rates for up to nine rooms. The previous maximum was four rooms.

To contact reporter Dennis Schaal, send e-mail to [email protected].

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