Carnival Cruise
Line said it has created its first-ever Facebook page for travel sellers as
part of a new trade support platform called “Onboard with You.”
Adolfo Perez,
vice president of trade sales and marketing, will serve as host of the Facebook
page. Carnival said the page will offer travel agents the opportunity to
engage with Perez and the sales team, learn about Carnival initiatives and
"receive exclusive sales leadership insight.”
The move comes on the heels of a Carnival
announcement that it is lowering the incremental booking thresholds that agents
must reach to earn higher commission rates.
“Our commission tier change was the first of many new
initiatives that will fall under the ‘Onboard with You’ umbrella, a moniker
that strongly reflects our sales team’s core mission,” Perez said.
Carnival will carve out a section on its GoCCL.com agent portal
for “Onboard with You.” New elements will be introduced on an ongoing
basis and highlighted there, Carnival said.
Included
in “Onboard with You” is a pledge to agents: "Carnival is committed
to working with travel partners, will be accessible and engaged with the trade,
will be focused on helping grow both new and past guest business, will
recognize innovative partners and will seek feedback to ensure stronger travel
partner relationships.”
Carnival said it will also share new elements of “Onboard with You” in
upcoming sales events in the field.