The latest element of Celebrity Cruises’ “Starring You” brand campaign has the line running direct-response television (DRTV) spots via the Google TV Ads platform.
DRTV ads are longer than traditional TV ads, lasting about 60 seconds, and include an offer for a product or service.
Dish Network subscribers, via the Google TV ads platform, can watch the ads on Lifetime, Travel Channel, Food Network, HGTV, Fine Living and BBC America.
The ads are expected to reach more than 13 million Dish Network subscribers for four weeks, from now until Aug. 10. They are also integrated with CelebrityCruises.com.