OYSTER BAY, N.Y. -- Continuing its program to create a national
brand for the organization, the Travelsavers trade group will roll
out its newest television advertising program on Jan. 6.
The group said its ads will air twice daily on TNN Network
during a game show called "Taboo." The TV game is based on a board
game in which teams try to guess words or names against a clock but
must not use certain designated words nor pantomime.
TNN Network is a new national cable network owned by MTV
Networks, which targets an audience in the 18 to 49 age range.
Other shows on the network include "Star Trek" and "Baywatch."
The Travelsavers ads offer viewers Internet travel products and
pricing as well as the more personalized service of a local member
agent.
"The show's demographic profile is a perfect fit for the types
of travel products and services offered by our agencies around the
country," said Anne Marie Powell-Moebes, Travelsavers executive
vice president, marketing and sales.
The trade group aims to drive new business to its 2,400 U.S.
member agencies and their preferred suppliers.