Consumers waiting longer to book travel

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WASHINGTON -- Travelers are spending more time on the fence deciding about their vacations and waiting longer to book, according to several travel experts.

It was unclear whether late booking trend was due the economy, the plethora of travel deals available, or apprehension related to the Sept. 11 terrorist attacks.

Nevertheless, consumers are making a lot of "spur of the moment decisions," said Fred Miller, vice president of global sales, Marriott International, one of the travel experts that participated in a teleconference sponsored by the Flight Plan for America, a travel marketing effort led by ARC, airlines, agencies and other travel suppliers.

In one instance, travelers were in an airport in Florida, finalizing their Caribbean vacation plans as they waited for a flight to the island, Miller said.

ASTA vice president Kathy Sudeikis said she booked several families who planned vacations just two weeks from departure.

While there are some deals to be had, Sudeikis said, travelers nevertheless "shouldn't wait" if they want to get the best deals. For example, she said, deals already are available for fall and winter vacations.

Nevertheless, the fact that consumers are traveling at all is good news for the industry, after the staggering economic ripple effect that followed the Sept. 11 terrorist attacks.

Indeed, there are indications that that the attacks are influencing the travel decisions of consumers, many of whom are staying closer to home.

The attacks also seem to have influenced some of the emotional reasoning behind certain vacation trips.

For instance, Miller said, consumers seem to want to "reconnect" with loved ones and friends.

That may be one reason why experts said family or intergenerational travel and reunions are hot this summer.

Overall, the experts said travel is recovering steadily from the aftereffects of Sept. 11. That is particularly true of the cruise industry, which has seen its bookings solidly rebound.

But the experts said post-Sept. 11 security remains a hot topic.

A representative from the Transportation Security Administration recommended travelers get to the airport at least 90 minutes before their flights and even earlier if they are traveling with children.

The TSA also has established a toll free telephone number, (866) 289-9673, to assist travelers.

Additionally, travelers and agents interested in updated airport security information should log on to the TSA's Web site, www.tsa.dot.gov.

Meanwhile, the Flight Plan campaign, which intends to hold travel expert teleconferences every month, is preparing a video news release with advice for travelers.

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