Kenya has been selected to host ASTA's 2017 Destination Expo in February.
"It is a big boost for Kenya," said the country's tourism secretary, Najib Balala. He said this would enable U.S. travel agents to familiarize themselves with what they are selling to tourists and help create direct links between the tour operators and Kenyan hotel operators.
The Kenyan Tourism Ministry is hopeful that direct flights to the U.S. will be launched by early February, in time for the ASTA event. This comes as Kenya has finally met the threshold for a Category One Status, which is required for direct flights to the U.S.
Registration for the Destination Expo is now open, and early-bird booking rates are available until Oct. 1. Agents can find additional information about the event at www.astaade.org/.