Hotels IHG to launch midscale brand By Danny King / June 06, 2017 Share 1 -- InterContinental Hotels Group (IHG) will add a midscale brand, complementing the midscale extended-stay Candlewood Suites as well as the upper-midscale Holiday Inn and Holiday Inn Express. IHG will announce details about the brand at its property owners' conference in Las Vegas, which starts June 19, said Elie Maalouf, CEO of the company's Americas region, speaking on a panel at the NYU International Hospitality Investment Conference in New York on Tuesday. Maalouf didn't disclose the name of the new brand.IHG last debuted a brand when it launched the upscale Even Hotels, a brand focused largely on guest wellness and fitness. That brand opened its first hotel in Norwalk, Conn., in 2014, and now has six properties.Holiday Inn Express, at approximately 2,000 domestic hotels, is the largest hotel chain in the U.S. by number of properties. Holiday Inn is the eighth-largest.__Correction: Even Hotels has six properties, not four. IHG's owner's conference starts June 19.