Marriott International has added
its name to the Protea Hotels division that it acquired in 2014, and has
integrated the chain into its reservation and operations systems.
In what’s known in the hotel
industry as a brand endorsement, Protea Hotels has been renamed
Protea Hotels by Marriott. Marriott has
also updated Protea’s logo.
Marriott acquired Protea in 2014
for about $200 million. The acquisition boosted Marriott’s Africa presence to
more than 100 hotels and made Marriott the continent’s largest hotel company.