When it comes to qualifying her clients -- most of whom fall in the
"mature adult" category -- Eileen Prefontaine, owner of InSideOut
Travel Inc. in South Weymouth, Mass., believes in asking a lot of
questions.
She also doesn't hold back in offering practical tips and
advice.
"My age group is 55 and up, and that is my sphere of influence,"
she said.
Admitting she grills clients, especially new referrals, on "just
about everything," Prefontaine said, "If you do one thing right,
100 people will hear about it, but if you do one thing wrong, 1,000
people will hear about it."
Because 90% of her business comes from referrals, she takes
great pains to ward off problems before clients even leave
home.
Although she is not suggesting every mature traveler has
physical limitations, Prefontaine isn't shy about bringing up
subjects other faint-of-heart agents avoid.
"I just tell people that I can help them better if I ask these
questions first," she said.
Here are some of Prefontaine's tips, gleaned from an ASTA course
on selling travel to mature adults and seven years in the business,
for keeping the lines of communication open with seniors.
Ask if the client has any special needs."I had a woman who walks with two canes going to London and
Paris with her daughter," she said.
Because she dealt with the daughter initially, Prefontaine
didn't know about the mother's mobility issues until she asked.
In addition to setting up air, hotels and transfers, Prefontaine
arranged all the sightseeing tours and restaurant reservations. To
make sure everything went smoothly, she contacted every vendor
individually about accessibility.
Suggest wheelchairs."If I see a client who has difficulty walking, I may suggest
ordering a wheelchair in airports and cruise ships," she said. "It
doesn't cost anything, and it can make the trip more
enjoyable."
Explain potential difficulties with rail travel."When you get on and off a train in Europe, you are responsible
for carrying your own luggage," Prefontaine said. "Also, most rail
stations are underground in airports, and there are not always
elevators and porters available, so you don't want to put someone
with asthma, upper respiratory or walking problems on a train," she
said.
Suggest alternate modes of sightseeing."In London, for example, I found out about high-top cabs, which
are a type of small limousine with easy-in/easy-out access," she
said. Prefontaine was able to prearrange cab tours for her client
with the help of the hotel staff.
Ask about dietary needs.Cruise ships, in particular, can accommodate a wide range of
dietary preferences if the crew knows to do so ahead of time, she
said.
Discuss medications."In addition to bringing extra medication, we recommend that
clients bring a list of all their medications, with the name and
phone number of their doctor," she said. Medications should be kept
in a carry-on rather than in checked luggage, she added.
Offer safety tips."I staple my business cards to clients' luggage tags in place of
their address and phone number," she said, so it is less obvious
that the clients will be leaving an empty house that could be
robbed in their absence.
Post the itinerary."I suggest clients give someone at home their itinerary with
phone numbers, especially any [toll-free] numbers," she said.
Prefontaine also makes sure family and friends know her number
in case a client needs to be reached.
Offer travel insurance."I strongly suggest it, and I ask people to sign a waiver if
they decline," she said, adding that when clients question whether
the price is worth it, she replies, "I tell them it's only worth it
if you need it."
Discuss money."I tell clients which hotels in the Caribbean or Europe will
take charge cards and dollars and which won't," she said. "I also
explain to them that even if they pay in dollars, they will get
local money back in change."
Suggest clients contact their credit card companies prior to
departure."This way, the company won't think the card is stolen if you
start making purchases abroad, and it is especially important if
there is someone still at home using the same card," she said.
Nix the jewelry."We tell people not to bring their good jewelry unless the hotel
has an in-room safe, and I check first with each hotel to find out
if they do," she said.
For those who can't leave home without their tiaras, Prefontaine
suggests they let customs know at departure so there won't be any
problems getting back in.
Ask for feedback."I ask my clients to tell me if something was wrong, because if
they don't, I can't fix it."
Different ways of paying taxes
Q:Is it true the IRS takes credit
cards?
A: Absolutely. If you don't have the cash,
paying your taxes by credit card can be convenient. However, other
methods are better.
For instance, instead of being charged service fees of 2% to 3%
of the amount due when using a credit card for payment, you'd be
better off with a failure-to-pay penalty. The additional cost is
0.5% of the balance due each month taxes remain unpaid, up to a
maximum of 25%.
The IRS
also will charge interest on underpayments of tax. That rate also
is much lower than the interest charged by most credit card
companies.
Installment plans are another option. Taxpayers not owing more
than $10,000 and having a good compliance record are allowed to use
an installment plan. However, the IRS makes the final determination
whether the taxpayer can use the installment method.
Q:Are there any other ideas for charity
gifts besides air ticket giveaways?
A: There is a valuable commodity you have other
than tickets: your time. Most nonprofit organizations can use all
the manpower they can get. Consider giving employees time off --
with pay -- for volunteer work.
Allowing your employees to give to the charity of their choice
will give them a sense of pride in your company. It will raise
morale and perhaps give them an opportunity to learn new skills
that could be useful at your agency. Ask them to wear an agency
identifier, such as a T-shirt or cap.
Of course, don't strong-arm anyone to participate. Just give
them an opportunity.
• • •
Still time for your IRA
The July 24 Dan's Desk column listed the date for establishing
an IRA for the tax year 2000 as April 15, 2000. It is actually
April 15, 2001.
So if you don't have an IRA yet, plan on opening one by next
April. It is an asset every small-business owner should have.
Former agency owner Dan McManus is the publisher of the
newsletter The Successful Worldspan Agent. Contact him at [email protected].