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Millennials and Gen Zers are investing in ways to make them feel better physically, mentally and emotionally.

A new approach to selling travel: wellnessFor decades, the travel industry sold people a temporary break from life. The next generation wants something more valuable: to...

Jenn Lee is president and chief marketing officer of Travel Planners International and Vacation Planners.

How advisors can determine their success in uncertain timesAfter surveying travel advisors about how the current global climate is affecting their businesses, the responses were split...

Denella Ri'chard outside the Lafayette Museum Historic Home and Gardens in Louisiana during the filming of her show.

My personal America 250 storyDuring the research for her special television event, host Denella Ri'chard uncovered a story that changed the way she views...

Maria Jose Abuabara

Using early environmental signs to guide tourism decisionsAs destinations confront overtourism and climate volatility, earlier data can help protect the economic value of destinations.

Elizabeth Becker

Trump vs. Bad BunnyOur president made his name in hospitality with golf courses, resorts and hotels yet has enacted policies that have enraged,...

What tourism bureaus must do to remain relevant

What tourism bureaus must do to remain relevantWhile I remain a big supporter of destination marketing entities, I recognize they must make significant changes if they're to...

Jake Steinman

Navigating accessibility: Where ADA guidance falls shortTravelability founder Jake Steinman has suggestions for companies that truly want to assist travelers seeking accessibility...

Tania Kedikian

Don't give up on Canadian travelersTania Kedikian of Development Counsellors International says Canadians will eventually return to vacationing in the U.S., so...

Brand USA funding cut is a red flag: Impact storytelling matters more than everThe slashing of Brand USA's budget raises the question: Who's telling the story of your destination — and whose stories are...

Don't let America's tourism marketing go dark: Why slashing Brand USA Is a costly mistakeThe proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire...

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