Travel Weekly's Home-based Agent E-letter: Nov. 27, 2006

AMERICA'S VACATION CENTER, a host agency, rolled out an online certification program through America's Vacation Center University. Courses will be offered on a monthly basis starting in 2007 and will specialize in destinations from Alaska to the Caribbean. AVC agents interested in registering for courses should e-mail [email protected].

CARLSON TRAVEL GROUPS SeaMaster Cruises, the franchise program for cruise-only, home-based agents, rolled out a 2007 marketing plan for franchisees that includes a number of turnkey tools for giving franchisees a quick start on projects they wish to pursue. Elements of the plan include a series of customer presentations called Cruise Talks, designed to make it easier for franchisees to introduce themselves to new audiences, and a standard trade show booth that franchisees can adopt when participating in events of that type. Expanded target e-mail marketing, with SeaMaster sending personalized e-mails directly to clients on behalf of franchise owners, is another component of the program. More details are at www.seamastercruises.com.

TOUR DESK: Trafalgar Tours rolled out Explore Hidden Treasures, an upgrade to its Europe product line that features leisurely walking tours off the beaten path. The operator also added welcome dinners to most of its first-class tours in Europe. Get details at www.trafalgartours.com. To book tours, call (800) 854-0103.

FAM OF THE WEEK

Portugal/Spain

Trip: Visits Fatima and Lisbon, Portugal; and Barcelona, Cordoba, Costa del Sol, Granada, Madrid, Merida, Seville, Toledo and Valencia, Spain.

Departures: Sundays from New York or Los Angeles to Madrid via British Airways.

Length: 12 nights.

Sponsor: Tours Specialists, Palm Harbor, Fla.

Cost: $2,200 from New York or $2,400 from Los Angeles, per person, double. Includes roundtrip air, hotel, some meals, sightseeing and transfers.

Noteworthy: Single supplements can be arranged. Companions are eligible for $100 additional. Air from other gateways is available. Taxes are not included.

Contact: (800) 223-7552; fax: (727) 784-7520; e-mail: [email protected].

Home-Based Agent Editor:

Donna Tunney

Phone: (508) 221-3674

[email protected]

For promotional opportunities in the E-letters, contact [email protected].

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