Many international buyers shun U.S. travel products

Global Market Insite (GMI), a market research firm, released results of a global poll showing that concern over U.S. foreign policy and fear of terrorism have caused many overseas consumers to shun U.S. travel products.

A sample of 8,000 consumers indicated that 56% of Japanese, 36% of Germans and 32% of French are less likely to visit the U.S. for business or tourism because of its global war on terrorism and unilateral foreign policies, according to GMI, a firm that counts Microsoft, and Proctor & Gamble among its clients.

Fifty-five percent of international consumers indicated increasingly negative perceptions of the U.S., and 67% said U.S. foreign policies are guided by self-interest and empire building.

According to the survey, 57% of Japanese, 44% of Chinese, 42% of French and 38% of U.K. residents said they would avoid flying a U.S.-owned and -operated airline on an international trip. Of those, 92% of Japanese, 88% of Chinese and 87% from the U.K. cited their fear of terrorism targeting the U.S. as the reason for avoiding U.S. carriers.

In addition, 36% of French and 24% of Germans said they avoid flying U.S.-owned airlines because they are boycotting U.S. products and services.

Eighteen percent of those polled said they will avoid many U.S. products due to U.S. foreign policies. Of that 18%, which numbered 1,260 respondents, 40% said they would avoid flying American Airlines, 38% would avoid United Airlines, and 34% said they would avoid Northwest Airlines.

Also, 31% said their governments should avoid purchasing aircraft manufactured by Boeing, a U.S. firm.


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