Rome's popularity growing, Carlson Wagonlit survey shows

The Eternal City is movin' on up the list of top international destinations of Carlson Wagonlit agencies according to Carlson's 2006 Fall Travel Trends Survey, which polled 334 Carlson Wagonlit Travel Associates agents, owners and managers throughout the U.S. about what they were selling.

Rome placed fourth among international destinations, a jump from seventh in last year's poll and ninth in the 2004 Carlson survey. The city was listed by 33.8% of agents polled.

Carlson asked its subjects to produce a list of their top five destinations, then added all the responses together and ranked them according to which destination got the most responses.

The agencies were not asked to rank their top five.

According to this formula, the top international destination was not a destination but a style of travel in a region: Caribbean cruising.

The second-place international destination was Cancun, followed by Riviera Maya, Mexico. These rankings were the same as in the 2005 and 2004 surveys.

Besides Rome, the only destination to rank in the top 10 outside of greater North America was London, which finished in sixth in 2006, in 10th in 2005 and in sixth in 2004.

Only 31.7% reported that a majority of their customers have valid passports.


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