Jamaica's tourist slogan and brand identity for the past 10 years, "Jamaica -- Once you go you know," is gone.

It's been replaced by "Jamaica -- Get All Right," according to an announcement by Wykeham McNeill, minister of tourism and entertainment, at the World Travel Market in London on Nov. 4.

McNeill said that Jamaica was a place that made visitors "feel alright," which inspired the "Get All Right" campaign.

Full details of the new campaign are scheduled to be released on Nov. 12 in New York.

Follow Gay Nagle Myers on Twitter @gnmtravelweekly

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