The Travel Industry's Trusted Voice
Toggle navigation
News & Featured Destinations
Overview
Industry News
Aviation
Corporate Travel
Cruise
Government Affairs
Ground Transportation
Hotels
Luxury
Retail
River Cruise
Tours
Travel Technology
Destinations
Africa / Middle East
Asia / Pacific
Caribbean
Central / South America
Europe
Hawaii
Mexico
USA / Canada
Caribbean Travel
Study examines Covid crisis' impact on Caribbean marketing, budgets
The study found that coronavirus affected the financial health of tourism organizations. Nearly all of the destinations that...
Our Voices
Columnists
Forum
Insight
On The Record
Dispatch
Podcasts
Can cruising go from Covid scapegoat to pandemic hero?
Cruise's reputational alchemy: transforming "petri dishes" into bubbles of safety.
Feds fail to lead on aviation health and safety
The government produced a document so tepid, one wonders why it was produced at all.
Inking GDS contracts in uncertain times
Should you be signing a new GDS contract if you're planning on selling your agency? Keep in mind that selling or closing an...
Despite Covid, don't do layoffs based on age
Age alone can't justify a layoff, even if connected to Covid health concerns.
Resources
Webinars
Coronavirus
Fam Trips
Travel Deals
Photos & Videos
Preview
Focus on Culinary Travel
CruiseWorld Coverage
Partner Content
Agent Training
Guides & Brochures
Thought Leadership
Advertiser Spotlight
Jobs
CruiseWorld Videos
CruiseWorld Podcasts
Events
Global Travel Marketplace
CruiseWorld
Future Leaders in Travel Retreat
#TWchats on Twitter
Awards
Magellan
Readers Choice
Research Reports
Consumer Trends
Power List
Travel Industry Survey
Hotel & Cruise
Search
Hotels by Region
Africa
Asia
Australia & South Pacific
Canada
Caribbean
Europe
Latin America
Mexico
Middle East
United States
All Hotels
Most Popular Hotel Cities
Bangkok, Thailand
Barcelona, Spain
Beijing, China
Berlin, Germany
Buenos Aires, Argentina
Chicago, Illinois
Delhi, India
Dubai, United Arab Emirates
Florence, Italy
All Hotel Cities...
Cruises by region
Africa / Middle East
Alaska
Asia
Australia & South Pacific
Caribbean
Europe
Mediterranean
Mexico
United States / Canada
Trans-Oceanic & World
All Cruises
Most Popular Cruise Lines
AmaWaterways
Carnival Cruise Line
Costa Cruise Lines
Holland America Line
MSC Cruises
Norwegian Cruise Line
Princess Cruises
Royal Caribbean International
Uniworld Boutique River Cruise Collection
Viking River Cruises
All Cruise Lines...
Illustration by Shutterstock
Travel Weekly's 2015 Consumer Trends
Travel Weekly’s annual report on the way consumers research, shop and book travel, what they are buying and why.
Contents
Introduction: As industry soars, innovation will draw new talent
With the industry flourishing, top talent will gravitate to the most innovative agencies.
Review sites guide travelers, especially affluent ones
Review sites expand into one-stop shops that offer bookings and ancillary products.
Sharing economy: Awareness soars
Millennials drive a surge in sharing-economy awareness and usage.
Agent specialization is key
As consumers become more sophisticated, agents get more focused on specialization.
Mobile devices drive online travel bookings
Mobile shopping drives an increase in shop-to-book conversion rates among online users.
Consumers increasingly use mobile sites to buy travel
U.S. online customers are migrating toward shopping and buying travel via mobile devices, according to Phocuswright and...
Younger travelers an emerging force in luxury spending
Millennials fill a spending gap among travelers over age 55, the group that traditionally leads all ages in average travel...
Social media: Consumers' new platforms of choice
Social media networks like Twitter, Pinterest and Instagram gain ground on Facebook.
Social media: Instagram's wide reach
Instagram threatens to overtake all of the established social platforms as it continues to move up in the social media...
Marketing: Referrals are a must for travel agents
In the social media era, word of mouth is more important than ever for travel agent referrals.
International trips on the rise, but air travel dropping
In 2014, the Consumer Trends survey found that international travel accounted for 16% of all trips. This year, it's 19%.
Trip lengths: The year of the quick getaway
The survey finds that fewer people take longer trips, and more people take shorter trips.
Methodology
Research on leisure trips, bookings, review sites, social media
How the Consumer Trends Survey, by the Warren Weiss Co., and surveys from Phocuswright and Millward Brown Digital, were...
Subscribe To Our Free eNewsletters
Africa
Alaska
Caribbean
Cruise
Daily Bulletin
Europe
Fams
Florida
Hawaii
Home Based
Las Vegas
Luxury
Mexico
River Cruise
Travel Weekly China Bulletin
Sign Up Now
Terms
and
Privacy Policy
Popular Today
Most Read
Most Shared
A ganja-friendly getaway in Jamaica
Disney protocols get a sanitized thumbs-up from one advisor
The bumpiest of starts in travel
First Compass by Margaritaville set to open in Fla.
Cruise lines say loyalty will lead them back
Disney World reopening: No character encounters, no parking lot trams
EU reopens borders to 14 nations, but not U.S.
Protocols from an island that opened early to tourism
Hotel reopenings: More than 150 Maldives resorts get reopening dates
Cruise lines are not resorting to rock-bottom pricing
JDS Travel News
JDS Viewpoints
JDS Africa/MI
https://www.travelweekly.com/ConsumerSurvey2015