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Talking to clients about a Disney vacation
Know your client and know your destination, says Disney Destinations' Javier Moreno.
My business partner said it, I didn't
The second, fictional half of Churchill & Turen has some thoughts to share.
Agency on the hook after phishing scam
After authorities appeared to put a stop to the "Abidjan Phishing Fraud Scheme," the fraudsters are apparently back in...
American Cruise Lines takes pride in its DIY approach
The Maryland-based cruise line builds its own ships at its own shipyard, something it's been doing since its founding half a...
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Travel Weekly's 2015 Consumer Trends
Travel Weekly’s annual report on the way consumers research, shop and book travel, what they are buying and why.
Contents
Introduction: As industry soars, innovation will draw new talent
With the industry flourishing, top talent will gravitate to the most innovative agencies.
Review sites guide travelers, especially affluent ones
Review sites expand into one-stop shops that offer bookings and ancillary products.
Sharing economy: Awareness soars
Millennials drive a surge in sharing-economy awareness and usage.
Agent specialization is key
As consumers become more sophisticated, agents get more focused on specialization.
Mobile devices drive online travel bookings
Mobile shopping drives an increase in shop-to-book conversion rates among online users.
Consumers increasingly use mobile sites to buy travel
U.S. online customers are migrating toward shopping and buying travel via mobile devices, according to Phocuswright and...
Younger travelers an emerging force in luxury spending
Millennials fill a spending gap among travelers over age 55, the group that traditionally leads all ages in average travel...
Social media: Consumers' new platforms of choice
Social media networks like Twitter, Pinterest and Instagram gain ground on Facebook.
Social media: Instagram's wide reach
Instagram threatens to overtake all of the established social platforms as it continues to move up in the social media...
Marketing: Referrals are a must for travel agents
In the social media era, word of mouth is more important than ever for travel agent referrals.
International trips on the rise, but air travel dropping
In 2014, the Consumer Trends survey found that international travel accounted for 16% of all trips. This year, it's 19%.
Trip lengths: The year of the quick getaway
The survey finds that fewer people take longer trips, and more people take shorter trips.
Methodology
Research on leisure trips, bookings, review sites, social media
How the Consumer Trends Survey, by the Warren Weiss Co., and surveys from Phocuswright and Millward Brown Digital, were...
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https://www.travelweekly.com/ConsumerSurvey2015