Travel Weekly Consumer Trends 2016


Methodology: How we surveyed consumers

The consumer trends identified in this report are the results of research conducted by the Warren Weiss Co. during May 2016, via a survey questionnaire that was distributed online to a representative sample of the general U.S. population.

Qualified respondents had to be age 21 or older and had to have taken one or more leisure trips that required an overnight stay in the previous 12 months.

A total of 1,803 respondents completed the survey, a sample that provides an overall margin of error of plus or minus 2.3%.

Qualified respondents were asked detailed questions about each leisure trip taken in the past 12 months that required at least one overnight stay, beginning with their most recent leisure trip, and then again for each trip up to a maximum of four trips.

The remaining questions were general questions about what travel booking methods they had used and their satisfaction with them, amounts spent, usage and influence of travel review websites, social media, shared economy services and demographics.

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