Norwegian Cruise Line chief marketing officer Adam Malone is moving to a newly created role -- senior vice president of guest experience.

Adam Malone
Adam Malone

Kiran Smith, a marketing veteran of consumer brands including Brookstone, iRobot and Stride Rite, is NCL's new chief marketing officer.

In addition to her previous marketing positions, Smith was CEO of advertising agency Arnold Worldwide.

Kiran Smith
Kiran Smith

"Kiran is a brilliant marketing mind with an incredible reputation for consistently delivering compelling campaigns that break through the noise and captivate audiences," said David Herrera, cruise line's president.

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