Disney Tackles Magic's Start-Up Problems

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PORT CANAVERAL, Fla. -- Disney Cruise Line said it corrected problems that marked the Disney Magic's maiden voyage a few weeks ago.

After a variety of guest complaints on that voyage, from July 30 to Aug. 3, Disney assembled a task force charged with fixing problems, said Walt Disney World Resort president Al Weiss, who oversees the cruise line. "We've made great progress, and the ratings on the two subsequent cruises have gone up tremendously."

Two travel agents who sailed on the Magic's Aug. 7 cruise said they were impressed by the sailing, but they cited a few remaining start-up hitches (see sidebar below).

Reports of the maiden voyage cited long lines, faulty communications from cruise officials to passengers and a dearth of daytime activities for adults. Weiss said the long lines at Disney's new terminal have been eliminated. The delay there was caused by a glitch, since solved, that left those passengers registered in Disney hotels unable to use key cards for their cabins. "Because of that problem," he said, "the whole maiden voyage got off on the wrong foot."

Aboard ship, Disney moved to improve communications with passengers by filling, on a temporary basis, two key posts: cruise director and hotel manager.

Taking over the responsibilities for cruise director was Cliff Perry, director of entertainment for the cruise line. "He's brought the ship together from a communications angle," Weiss said.

Filling in as ship hotel manager was Kevin Myers, general manager of Disney's Coronado Springs Hotel.

With those appointments, lines at the guest services and shore-excursion desks have been trimmed to no more than five minutes, Weiss said. To streamline the process, auxiliary locations for booking excursions have been set up.

Weiss said Disney also temporarily stationed the food and beverage director for Walt Disney World, Dieter Hannig, aboard the ship to oversee food services.

Weiss said delays on the maiden voyage in seating and serving passengers in the ship's three main restaurants have been remedied. Hannig, Weiss said, is working to improve service in the ship's topside Lido restaurant and on Castaway Cay, Disney's private island. "We're probably 90% of the way there," he said. Weiss said there is less of a problem in reserving the ship's adults-only northern Italian restaurant, Palo; to insure quality, he said, only about half of the dining room's 136 seats were available on the maiden voyage.

However, he said that not everyone seeking a reservation at the restaurant's two nightly seatings would be accommodated. A solution, he said, might be to expand the capacity to 150 per sitting and open the restaurant for lunch. Although the vessel has no midnight buffet, late snacks are being served by waiters carrying food platters and circulating in lounges from 11:30 p.m. to 1 a.m. , he said.

He said that organized daytime activities for adults were being expanded and will include more deck entertainment and more movies. Also, autograph opportunities with the Disney characters will be expanded and more baby-sitters are available, Weiss said.

Areas cited from the outset as major successes for the line include its entertainment and Disney's Castaway Cay, Weiss said.

He added that improving the vessel's product would be an ongoing program. "We're trying to take the best of Disney and the best of cruising and provide a unique experience," he said.

Retailers: It's Almost Magical

PORT CANAVERAL, Fla. -- Two travel agents on the Aug. 7 to 10 sailing of the Disney Magic said they were impressed with the cruise but that some start-up problems still need to be fixed.

"Disney is attempting something new, and I think it will take a little while to achieve the vision," said Joel Elliot of AAA Rochester (N.Y.). "People can still have a lot of fun, but if their expectations are incredibly high, they could be disappointed."

Elliot said Disney needs to refine its embarkation process. He said the crew still needs work in terms of its cohesiveness, particularly in the main dining rooms.

Jeff Abels of Vacation Connection in Long Beach, Calif., said the ship worked well and easily absorbed a large group with 700 kids. "I think Disney is 95% of the way there," he said.

Problems singled out by Abels included misinformation concerning the availability of seating in Palo, the adults-only restaurant. Although passengers were informed that the restaurant was fully booked, he said, many tables were vacant. Abels found it difficult to view animation screens in the Animator's Palette restaurant -- which features a show of Disney cartoons -- from his corner table, he said.

In addition, servers in Scoops, an ice-cream stand on the sun deck, ended service even though passengers were still waiting in line, he said.

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