Princess Cruises is highlighting its nonalcoholic offerings with the Amore Princess Zero Alcohol Collection, a menu that Princess will roll out fleetwide by the end of March.
Princess said the mocktail menu is being developed in collaboration with the team behind the Sips bar in Barcelona, celebrity mixologist Rob Floyd, and Princess mixologists.
The Amore Princess Zero Alcohol Collection will feature mixers from Betty Buzz Creations, founded by actor and entrepreneur Blake Lively; a nonalcoholic sparkling rosé from Australian singer Kylie Minogue; Lyre spirit alternatives; and a nonalcoholic Almave tequila by Lewis Hamilton crafted exclusively for Princess.
The nonalcoholic drink menu will be included in Princess Plus and Princess Premier packages.
Mocktails have gained in popularity in recent years, and segments of the travel industry have embraced drink menus with nonalcoholic options.