RCCL opens Asia-Pacific headquarters office in Singapore

Royal Caribbean Cruises Ltd. has opened an office in Singapore where its Asia-Pacific regional headquarters will be located, the cruise company said.

Situated in Singapore's central business district, RCCL said the office will support the company's marketing efforts in the Asia-Pacific region for Royal Caribbean International, Celebrity Cruises and Azamara Cruises, and will provide sales and trade support in the region.

RCCL said that with the number of cruise guests sailing in the Asia-Pacific region projected to grow by more than 40%, from 1.07 million in 2005 to 1.5 million by 2010, the opening of an Asia-Pacific regional office is strategically timed.

"Our expansion to the Asia-Pacific region is an integral part of our international business development and growth strategy, and it is an exciting time to be here," said Rama Rebbapragada, RCCL's managing director for Asia Pacific, in a statement.

Rebbapragada, who will head the regional office, said that Royal Caribbean's Rhapsody of the Seas will be homeported in Singapore at the end of this year, and is the largest cruise ship in the region.

"This region shows great growth potential in terms of providing new destinations for international cruise guests from North America and Europe given the varied and exciting cultures throughout the region, and their accessibility to the coastline," said Adam Goldstein, president of Royal Caribbean International, in a statement. "This, coupled with the prospect of Asian markets being substantial source markets for new cruise guests, gives us tremendous opportunity for growth in the region."

RCCL noted that there have been other recent efforts made to grow the cruise industry in Singapore, including a $5 million facelift in 2005 for the Singapore Cruise Centre. The Cruise Centre is expected to attract 1.2 million cruise passengers to Singapore by 2010, RCCL said.

To contact the reporter who wrote this article, send e-mail to Johanna Jainchill at [email protected].


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