FORT LAUDERDALE, Fla. -- Renaissance Cruises, whose recently
published deep-discount rates for its new fleet of "R" ships have
raised industry eyebrows, intends to resurrect its marketing to
travel agents, the line's advertising agency revealed.
For several years, Renaissance and travel agents have made no
secret of their mutual antipathy. But the line's advertising
agency, based here along with Renaissance, said it has developed a
"six-figure" trade advertising campaign for Renaissance, due to
make its debut soon.