Bermuda targets West, Midwest

Bermuda is stepping up its marketing efforts in the Midwest and on the West Coast to support new air service starting next spring to Hamilton from TWA and Delta, David Allen, Bermuda's minister of tourism, told TM in Strasbourg.

Allen said a traveling trade show, which will bring about 40 Bermuda suppliers to Seattle, San Francisco, Los Angeles, San Diego, Dallas, St. Louis, Cincinnati, Minneapolis and possibly Chicago, is planned for February 2000.

The minister said Bermuda's tourism marketing budget also will be increased.

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