Cygnus introduces entertainment GDS

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LAS VEGAS -- For travel agents, selling the myriad attractions, tours, excursions, shows and other events that keep Las Vegas buzzing 24 hours a day just got a little easier, thanks to technology introduced by Cygnus Entertainment of Orlando.

In May, the company, a technology and services provider, launched ceTravel Destination GDS, billed as the first reservations system specifically designed for booking destination entertainment products.

"Everything available to book [in the entertainment field] in Las Vegas will be available through ceTravel," said Ian McMillan, marketing manager for Cygnus Entertainment.

The company also plans to book entertainment attractions in other destinations, starting with Florida and New York products.

The creation of ceTravel was spurred by the realization that a GDS comparable to hotel and airline res systems did not exist for attractions and other entertainment-related events such as tours, shows and concerts, said McMillan.

Suppliers wanting to participate in the ceTravel program are required to sign a wholesale agreement with Cygnus Entertainment.

Because prices are wholesale, agents are able to earn commission on products that are offered through ceTravel.

Although all commissions for Las Vegas products haven't been set yet, McMillan said, they range between 4% and 10%.

For agents, ceTravel also will take care of payment processing, fulfillment to the consumer, distribution of commissions and electronic transfer of net rates and applicable taxes to the supplier.

Another new product from Cygnus, ceOsks -- a play on the word kiosks -- are touch-screen machines hooked into Cygnus Entertainment's data system; they can be installed almost anywhere, from shopping malls to hotel lobbies.

Depending on the agreement reached between Cygnus and a specific supplier, ceOsks can be used strictly as a fulfillment point, where clients

can print tickets to a show or event after they have been booked online, or as a point-of-sale, where clients can make a reservation.

For consumers, "It's like being at home using [their] own computers," McMillan said.

The machines are being installed in a handful of Las Vegas locations, including the Virgin Megastore -- the city's first ceOsk location -- and Planet Hollywood, according to McMillan.

For more information about ceTravel, agents can call (321) 249-0109 or e-mail [email protected]. The company's new Web site is at www.cygnus.com.

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