Disney fairytale promotion becomes reality


ORLANDO -- Walt Disney World Resort unveiled a Disney Fairytale Vacation Package designed to jump-start the market in the aftermath of the Iraq war.

The package includes seven nights for the price of four, with unlimited admission to Disney's four Orlando theme parks and two water parks.

Walt Disney Travel Co. president Randy Garfield said a TV campaign to promote the package will be the first time Disney launched a TV marketing promotion for a specific offer.

The TV promotion will target Disney's 25 top markets. A Sunday travel section print campaign will be launched in major newspapers in the company's top 35 markets.

Under the terms of the offer, prices start at $499 per adult for July 4 to Aug. 23 and Oct. 2 to Oct. 30 travel, which is said to be a $275 reduction.

Prices for juniors children ages 10 to 17 begin at $266, which is a $99 reduction, and for children age 3-9, at $212, an $80 savings.

The special also includes one framed character art piece per booked room.

To qualify, packages must be booked by June 29.

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