HVCB slates dates, locations for mall shows

HONOLULU -- The Hawaii Visitors & Convention Bureau (HVCB) set dates, times and places for the next three Experience Aloha Hawaii on Tour mall shows.

  • Sept. 8 to 10 at the Eastridge Mall, San Francisco.
  • Sept. 22 to 24 at the Vintage Faire Mall, San Francisco.
  • Oct. 6 to 8 at the Alderwood Mall, Seattle.
  • According to an HVCB newsletter, the mall tour is "designed to help [agents] close the sale by increasing awareness and desire for the islands of Aloha."

    The mall tour started in January in Chicago. Travel agents get a special sneak preview of the event Fridays at 8 a.m. They also will receive a destination update and a continental breakfast. The program usually runs Friday, Saturday and Sunday.

    The show offers consumers a 360-degree virtual reality movie designed to get agents and potential visitors excited about the destination. The movie was created by Internet Pictures Corporation.

    Agents and consumers see the movie by holding an eyepiece to their eyes, said Gail Chew, vice president of marketing services for the HVCB. The movie features a helicopter tour of Hawaii in which viewers can see all around them.

    "It's like you're in a bubble," said Chew. She said the exhibit features 10 eyepieces, and the movie lasts four minutes.

    "It's just like being there visually," said Warren Winstanley, vice president of M3 Marketing Group, the company that put the mall tour together for the HVCB.

    "You fly over the Arizona Memorial [in Honolulu] and you can look behind you, then you fly right down the gun turret on the USS Missouri," said Winstanley.

    Also part of the mall show are demonstrations and performances by Hawaii chefs, entertainers and crafts people; video displays of the islands, and a golf simulator.

    To reserve space for the 8 a.m. mall tour preview, call (800) 853-5891.

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