New pricing scheme puts savings in guests' hands at Universal

Universal Orlando announced a new ticket program, called EarlyBird Exclusives, that it said offers consumers greater value and more flexibility than ever -- provided they buy their tickets in advance.

The savings apply to single-day tickets, to a newly created multiday ticket and to vacation packages. The same pricing applies, Universal said, whether travelers buy from agents, from Universal direct or from other sources, such as tour operators and other online travel providers.

The new multiday ticket, which Universal is calling the "centerpiece" of the program, provides unlimited admission for up to seven days to Universal Studios and Universal's Islands of Adventure for $85.

Dan Cupertino, senior vice president of sales for Universal Orlando Resort, said the new program for early bookers is easy to understand, an "outstanding value" and something that "gives consumers a compelling reason to visit their favorite travel provider when they want an Orlando vacation."

The $85 multiday ticket also is included in several new Universal Orlando vacation packages featuring both Universal on-site hotels and partner hotels in the Orlando area. Sample plans start at $195 per person, double.

Travel agents can book the packages by visiting the newly redesigned travel agent Web site, www.universaltravelagents.com, or by calling (800) 331-3134. Theme park tickets and hotel packages are commissionable to travel agents.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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