CANCUN -- Occidental Hotels & Resorts is giving its properties
in Mexico, Costa Rica and the Caribbean new names in an effort to
differentiate its three all-inclusive brands: Royal Hideaway, its
top- of-the-line brand; Grand, its five-star flag; and Allegro, its
price leader.
In Mexico, the new names are: Allegro Cozumel by Occidental
[formerly Occidental Allegro Cozumel]; Allegro Playacar by
Occidental [formerly Occidental Allegro Playacar]; Grand Cozumel by
Occidental [formerly Occidental Grand Cozumel]; Grand Xcaret by
Occidental [formerly Occidental Grand Flamenco Xcaret]; Grand Nuevo
Vallarta by Occidental [formerly Occidental Grand Nuevo Vallarta];
and Royal Hideaway Playacar by Occidental [formerly Occidental
Royal Hideaway].
To kick off the new titles, guests of any newly named Occidental
resort who have changed their name -- excluding for marriage or
divorce -- within the last year will receive a complimentary
30-minute massage. The promotion is in effect through Nov. 15.
To contact reporter Jorge Sidron, send e-mail to [email protected].