The Puerto Rico Tourism Co. will kick off an ad campaign designed
to draw potential visitors into travel agencies. The PRTC said the
campaign encompasses two 15-second ads that will appear on national
TV starting in January.
One ad will promote the Puerto Rico tourism line, (800)
866-STAR, and the other will promote its Web site [ www.prtourism.com].
Consumers who request information by telephone or over the Web
will be referred to local agencies that have been designated Puerto
Rico travel experts.