PRTC ad campaign aids agents

The Puerto Rico Tourism Co. will kick off an ad campaign designed to draw potential visitors into travel agencies. The PRTC said the campaign encompasses two 15-second ads that will appear on national TV starting in January.

One ad will promote the Puerto Rico tourism line, (800) 866-STAR, and the other will promote its Web site [ www.prtourism.com].

Consumers who request information by telephone or over the Web will be referred to local agencies that have been designated Puerto Rico travel experts.

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