GEORGE TOWN -- Tortuga Rum Co. redesigned and relaunched its Web
site at www.tortugarums.com.
Online shoppers can order from the company's product line (with
the exception of Tortuga rums and liqueurs) by credit card.
Tortuga's previous site served more than 1 million customers
worldwide but could process only e-mail orders.
The new site includes descriptions of the firm's five flavors of
rum cake, gift items and collectibles.
Cyberspace is not the only new location for the Caymanian
company's products.
The Tortuga rum cake was introduced last month to Air Jamaica's
in-flight duty-free shopping catalog.