Summer Freedom Savings: Capital idea

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WASHINGTON -- Hoping to capitalize on the fact that surveys show many Americans intend to travel closer to home this year, Washington unveiled a marketing promotion, Summer Freedom Savings, that highlights the city's history as it entices visitors with special discounts at dozens of hotels, attractions and retail outlets.

Summer Freedom hotel packages feature rates start as low as $69 a night.

The promotion is slated to run from June through August and will be backed by more than $500,000 worth of media ads. The city is targeting close-in markets such as New York and Philadelphia, as well as Richmond, Va., and other nearby cities.

The promotion also encompasses several events such as Restaurant Week, during which participating restaurants, cafes and other eateries offer meals with reduced prices. Restaurant Week is slated to take place sometime in July.

Hotel packages are available only at the Washington D.C. Convention and Tourism Corp. Web site at www.washington.org.

Travelers who book packages also receive a 24-page Travel Journal, courtesy of Conde Nast Traveler, in which they can record visit highlights.

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