Universal Vacations launches corporate incentive plan

ORLANDO -- Universal Studios Vacations introduced a Corporate Awards Certificates program that enables agents to target local businesses with travel incentives.

Mason Ayres, general manager of Universal Studios Vacations, the tour operator arm of the Universal Studios Escape destination resort, said clients now can prepurchase commissionable Universal Studios VIP Tour gift certificates through the Universal Studios Vacations Great Escapes Certificate program.

Under the corporate certificate plan, businesses contact a travel agent to prepurchase vacation package certificates, which can be used for gifts, incentive awards, end-of-year bonuses, loyalty programs, purchase inducements or contest drawings.

A room at the Loews-operated Portofino Bay Hotel at Universal Studios Europe. "Arming our travel industry partners with specific commissionable tools targeting unique consumer travel segments is one of our goals," according to Ayres.

In the corporate program, certificate recipients can contact the same travel agent to start planning their vacations.

Universal created four award certificate vacation packages redeemable now through Dec. 15, 2000.

Portofino Bay Hotel's awards package includes three nights' accommodations; a five-hour, in-depth guided tour of one of the two theme parks; a length-of-stay pass; a lunch or dinner; early park admission, and other offerings. Rates start at $1,985 for two adults or $2,627 for a family of four.

The other three packages are for off-site hotels but include a two-day Escape Pass to both Universal theme parks, a CityWalk Party Pass for entertainment, a choice of one lunch or dinner, transportation between hotels and parks, early park admission and more.Rates for a two-night package at the Radisson Twin Towers near the parks start at $460, double, or $725 for a family of four.

Another three-night plan at the Hilton Grand Vacation Club ranges from $989 per couple or $1,265 for a family of four.

As part of the program, cash gift certificates are available in denominations of $100 and $250. These in turn can be used toward the purchase of any Universal Studios Vacations package.

Corporate Awards Vacations Certificates are commissionable. Agents also will receive commissions on any package add-ons, such as air fare, rental car transportation and extra hotel nights.

VIP gift certificates, the second program, are priced from $125 per person. The VIP Tour features an in-depth escorted tour of either one of the two Florida theme parks (Universal Studios Florida and Universal's Islands of Adventure) or Universal Studios Hollywood (in California).

These five-hour group tours provide priority entrance and preferred seating in up to seven attractions at each selected theme park.

The Tour Gift Certificates can be used as presents for the holidays or special events. Gift certificates are redeemable now through Dec. 15, 2000.

Universal Studios Vacations Great Escapes Certificate Program
Phone: (800) 224-3838

VIP Tour Gift Certificates
Phone: (800) 772-2763

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