Big changes on tap for Kapalua Resort

KAPALUA, Hawaii -- Maui Land and Pineapple Co. announced it will demolish the Kapalua Bay Hotel in 2006 to make way for a $300 million development that will be more in line with the new business strategy of the entire Kapalua Resort.

Kapalua Resort is undergoing a significant transformation as we reposition the destination at the pinnacle of the Hawaiian hospitality industry, said David Cole, chairman, president and CEO of Maui Land, owner of the property.

Marriott International and Exclusive Resorts, which specializes in short-term stays at luxury residences, are minority partners on the project.

Our partnerships redevelopment of the Kapalua Bay Hotel is critical to the resorts successful revitalization, Cole said.

The Kapalua Resort encompasses the 548-room Ritz-Carlton Kapalua, the 196-room Kapalua Bay Hotel, the 292-unit Kapalua Villas, three beaches and three golf courses.

The new, 24-acre complex, to be rebranded the Kapalua Beach Club, will include 150 hotel rooms, 120 timeshares, 30 condominiums, an oceanside spa, a beach club and a boathouse.

The razing of the Kapalua Bay Hotel, which opened in 1978, marks the first time an upscale Maui hotel has been torn down, although several have been rebuilt, including the Maui Marriott, now a timeshare.

Part of the new arrangement will be similar to timeshare, although Maui Land and Marriott are not using that term.

Guests will not own a share in the new hotel, but they will have to join a club and pay dues to use the hotel facilities and to have signing privileges at the restaurants.

Rates and prices have not been disclosed.

Maui Land and Pineapple Co. owns 29,000 acres on the island. Besides operating its pineapple business and the Kapalua Bay Hotel, it also creates and manages holistic communities on Maui.

Last year, Maui Land announced that it would partner with Miraval, Life in Balance to build the Kapalua Resorts oceanside spa.  Maui Land and Miraval also plan to open a 150-room spa hotel for adults only and a mountain fitness center.

The Kapalua Bay Hotel will remain operational until next spring.  The development is expected to be completed in 2008.

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To contact reporter Brian Berusch, send e-mail to [email protected].

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