Guest demand appears to be the driving force behind expansion plans at Karisma Hotels & Resorts, a company that has a well-established foothold both in the Mexican and Caribbean markets.
The company has no plans to slow down, according to Mandy Chomat, who was recently promoted from vice president of sales and marketing to executive vice president in a spate of company-wide appointments.
In fact, Karisma will be investing more than $125 million in expansion projects over the next several years.
“By 2020, with the ongoing support of our partners and continued patronage of our guests, Karisma will fulfill its dream of owning and operating 30 resorts around the world,” Chomat said.
“We’re preparing for worldwide growth."
The El Dorado Seaside Suites near Tulum in the Riviera Maya is scheduled to open Nov. 1.
New over-the-water suites at El Dorado Maroma, also in the Riviera Maya, are slated to open in the first quarter of 2016. To accommodate demand for more accommodations, Karisma incorporated the restaurants, bar and suites from neighboring Generations Maroma into El Dorado Maroma earlier this year.
Karisma’s Generations Riviera Maya, which opened in 2014, is evaluating its expansion options for 2016 or 2017, according to Chomat.
And he said that Karisma is eyeing sites in the Riviera Maya for a Nickelodeon property, following the debut of the $92 million, 204-suite Nickelodeon Punta Cana Hotel in the Dominican Republic in mid-2016.
Within Mexico, Karisma has four properties under the El Dorado brand, three under the Azul brand and one each under the Generations and Hidden Beach brands. All are in the Riviera Maya region.
Karisma’s other Caribbean property is the Azul Sensatori, which opened in Negril, Jamaica in April 2014.
Chomat credited travel agents with playing an important role in Karisma’s growth and success throughout Mexico and the Caribbean, calling their support “key to the company’s success.”