The Folo, episode 7: Travel advisors prep for the travel comeback

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The travel industry has been hit hard by the coronavirus pandemic, but travel advisors are not simply sitting idle. As senior editor Jamie Biesada discusses in this episode, advisors are working on proactive outreach to clients, investing in training and preparing for travel's eventual comeback.

In fact, the hardships travelers faced at the beginning of the pandemic have highlighted the benefits of working with a travel professional who can help travelers negotiate the altered landscape. 

We're not yet seeing a mass closure of travel agencies, Biesiada says; still, experts expect some fairly major consolidation among agencies of all sizes. And, perhaps surprisingly, some people are actively considering starting careers as travel agents.

Further reading:

ASTA releases video for 'Heroes' campaign

Most agencies are adapting quickly to keep their businesses alive

ASTA asks for improvements to the PPP program

Opinion: Rewriting the marketing playbook

Insight: In times of crisis, advisors shine 

About The Folo by Travel Weekly podcast: A folo is a journalism term for an article that "follows" a news report to offer additional facts and context. On The Folo by Travel Weekly podcast, we'll take you behind the scenes as we talk with reporters, editors and contributors to explore ideas and share experiences in the reporting of the biggest travel trends.

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