Trade Secrets episode 3: Branding with VIP Vacations

Photo Credit: Jennifer Martins

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Whenever Jennifer Doncsecz, president of VIP Vacations, is traveling, she always wears pink. She started years ago, and since then, she uses pink on VIP's logo, website, and even the Victorian house where the agency is located. That, combined with a number of other strategic measures, has helped Doncsecz solidify her agency's branding, making it instantly recognizable.

This week, senior editors Jamie Biesiada and Emma Weissmann delve into all things branding with Doncsecz, who uses the four Cs: Credibility, consistency, customer service and clout.

FURTHER RESOURCES

New travel advisor businesses that will help the industry build back better

Outsourcing for travel advisors: Recommendations for the hired help you need

Travel Genius Websites, websites for travel agents

Tique, branding, websites and systems design

Canva, for designing assets

Fiverr, for freelance business services

Some more sage words of advice from Jennifer on different topics:

Move it, don't lose it

Women helping women

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Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license

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