2017 sales: $3.94 billion
Employees: 4,401
Previous ranking: 12
1000 AAA Drive
Heathrow, FL 32746
T (407) 444-7000
Website Executives
PRESIDENT/CEO: Marshall L. Doney
SVP, TRAVEL & PUBLISHING: William J. Sutherland
2017 Developments
Continued to enhance its online booking channels with further integration with AAA travel information content, including Travel Guides, TripTik Travel Planner and hotel/restaurant Diamond Ratings.
AAA Vacations product portfolio continued to grow.
Company Facts
ARC sales of $541.5 million.
Direct sales of travel products to consumers and AAA members.
96% of sales from leisure, 4% business.
Member clubs fully or partially own AAA Exclusive Vacations, Pleasant Holidays, Member Choice Vacations, Air by Pleasant and American Tours International.
Privately held.
Looking Ahead
Will focus on continued improvements to its travel technology platforms, growth and development of travel agents, data management and analytics and on expanding the marketing funnel to grow sales.